Market Sizing Workshop

A half-day facilitated session to estimate addressable demand, pricing bands, and pilot launch criteria for your Taiwan entry.

Market Sizing Workshop
Facilitated workshop Half-day (4 hours) Taipei office or video TWD 45,000

Purpose

Before committing to a full market entry engagement, some firms need a grounded demand estimate and pricing sanity check. This workshop brings your leadership team and our sector advisor together to build a defensible market sizing model.

Session structure

  1. Category definition — which segments, channels, and geographies within Taiwan
  2. Demand drivers — import data, competitor volumes, and channel interviews where available
  3. Pricing bands — landed cost, distributor margins, and retail price benchmarks
  4. Pilot criteria — volume, revenue, or customer count targets for a 6-month pilot
  5. Decision framework — go, pause, or redirect criteria for your board

What you leave with

A workshop summary document with assumptions, calculations, and recommended next steps. This is not a substitute for the full entry roadmap but gives your team a shared baseline for internal approval.

Scheduling

Workshops are held on Tuesday or Thursday mornings at our Taipei office or via secure video. Book at least two weeks ahead to allow preliminary desk research.

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